Zoko

The platform sits on top of the official WhatsApp Business API to provide a team inbox where multiple agents can handle customer conversations simultaneously, with routing rules that direct inquiries to the appropriate team or specialist based on message content, customer segment, or conversation history.

This team collaboration layer transforms WhatsApp from a one-to-one communication tool into a scalable business channel.

Zoko's catalog and shopping features allow businesses to share product listings, receive orders, and process payments directly within WhatsApp a powerful capability in markets where WhatsApp is the dominant communication channel and customers are already spending hours per day in the app.

Integration with Shopify and WooCommerce syncs product catalogs automatically, so inventory and pricing information in WhatsApp conversations always reflects the live store state.

Automated order confirmation, shipping update, and delivery notification messages keep customers informed throughout the fulfillment process using the messaging channel they're most likely to read immediately.

The platform's broadcast and campaign tools enable businesses to send targeted promotional messages to opted-in contact lists, with personalization variables that pull in customer names, purchase history, and preference data to make mass messages feel individually relevant.

Zoko's analytics dashboard tracks message delivery rates, read rates, response rates, and revenue attributable to WhatsApp campaigns providing the data to evaluate WhatsApp as a marketing channel against email and SMS alternatives.