The New Black

The platform covers the entire pre-production design workflow from initial concept generation to photorealistic product visualization and technical spec creation making professional fashion design accessible without requiring a full production team.

At its core, The New Black allows users to generate original garment designs from text prompts or reference images.

Designers can describe a specific silhouette, fabric, color palette, and style, and the AI produces detailed visual concepts that can be used for client presentations, trend forecasting, or as starting points for production.

The generative capability handles a wide range of categories including ready-to-wear, activewear, swimwear, accessories, and more.

The platform includes virtual model and virtual try-on features, which allow generated designs to be visualized on diverse model representations without requiring a physical photoshoot. This is particularly valuable for e-commerce brands and startups that need product imagery before manufacturing samples, enabling faster decision-making and lower prototyping costs.

Beyond visualization, The New Black supports the creation of tech packs the technical specification documents that factories require to manufacture garments. By generating detailed measurements, material callouts, and construction notes alongside visual designs, the platform bridges the gap between creative ideation and manufacturing-ready documentation.

Pricing ranges from $8 per month for individual designers to $300 per month for enterprise teams and brands requiring advanced features, higher generation volumes, and team collaboration tools. The New Black is used by independent fashion designers, emerging brands, trend agencies, and established retailers looking to accelerate their design cycle and reduce sampling costs.