Roast My Website

The tool combines Firecrawl's web scraping and screenshot capture technology with large language model vision capabilities to analyze a site's design, usability, copy, and conversion elements then deliver the assessment in the form of a pointed, no-holds-barred 'roast.'

The concept borrows from the comedy tradition of the roast, where a subject is subjected to exaggerated critical humor as a form of honest feedback delivered in an engaging way.

In the context of website feedback, this approach cuts through the diplomatic hedging of typical UX reports and makes it immediately clear what the most glaring problems are. For many website owners, a roast reveals issues that polite feedback or self-evaluation has failed to surface.

The tool offers three adjustable spice levels to control the intensity of the roast: Mild for users who want constructive criticism with a light touch of humor, Medium for a balanced mix of pointed observations and practical suggestions, and Spicy for those who want the full, unfiltered commentary on every visual, copy, and usability misstep the AI identifies.

The spice level changes the tone of delivery while the underlying analytical quality remains consistent.

Under the hood, Roast My Website uses Firecrawl to load, render, and screenshot the target website as a real browser would see it, capturing the visual presentation users actually experience rather than just the source code.

The screenshots are then passed to LLM vision models that can interpret layout choices, color use, typographic hierarchy, call-to-action placement, content clarity, and overall design professionalism the same way a human reviewer would.