Pencil

Designed for brands, agencies, and performance marketers, Pencil ingests your existing brand assets, guidelines, and campaign performance data, then uses that context to automatically generate static and video ad variations optimized for real results.

The platform dramatically shortens the creative production cycle from days or weeks to just two or three minutes per ad.

The engine behind Pencil orchestrates best-in-class AI models from OpenAI, Google, Adobe, Stability, Runway, and Bria within a single unified workflow. Rather than locking users into one model, Pencil selects whichever combination of AI capabilities produces the strongest output for a given format and objective.

This multi-model approach ensures that copywriting, visual selection, video editing, and layout decisions are always handled by the most appropriate tool available at that moment.

Pencil's creative intelligence goes beyond simple generationit predicts ad performance before campaigns even launch.

By analyzing historical performance data from connected ad accounts alongside patterns from millions of ads across the platform, Pencil scores each generated creative and surfaces the variants most likely to convert.

Marketers can therefore allocate budget with greater confidence, knowing they are putting their best creative forward rather than relying on gut instinct.