Gist

By centralising all customer interactions from live chat, email, social media, and website behaviour into one shared inbox and data model, Gist provides a complete view of every customer relationship throughout the entire lifecycle.

The platform's AI chatbot capability enables automated lead qualification, appointment booking, instant knowledge base answers, and intelligent routing to the appropriate human team member based on conversation intent.

Chatbots handle incoming inquiries around the clock, ensuring prospects and customers receive immediate responses regardless of business hours while freeing human support agents to focus on the complex, high-value interactions that require genuine expertise.

Email marketing is deeply integrated into the Gist experience: a drag-and-drop editor produces mobile-responsive campaigns, while behavioural segmentation targets specific customer groups based on website actions, purchase history, product usage, or lifecycle stage.

Automated email sequences onboarding flows, re-engagement campaigns, and lifecycle triggers run without manual intervention, ensuring every customer receives the right message at the right moment in their journey.

Gist's event tracking system monitors how users interact with websites and web applications capturing every click, page view, and product action to build a behavioural profile for each contact.

These events flow into the CRM, enriching contact records with intent signals that inform both automated messaging and human sales conversations. The visual form and popup builder uses this behavioural data to target the right visitors at the right moments with relevant conversion offers.