Draft Alpha

Rather than functioning as a generic text generator, Draft Alpha learns the specific voice of each brand and uses it as the filter through which all content suggestions, improvements, and generations are made.

The platform's core feature is real-time AI suggestions that guide writers toward on-brand language as they type, flagging deviations from the brand's established tone and offering contextually appropriate alternatives.

Over time, Draft Alpha's model improves with every project adapting continuously to the brand's evolving voice and accumulating an ever-more-precise understanding of what sounds right for that specific organisation.

Draft Alpha includes a comprehensive library of content templates covering articles, social media posts, advertisements, email campaigns, and product listings each pre-configured with the brand's style guidelines applied.

Specialised content frameworks including AIDA and PAS are available for marketing and persuasion-focused content, while Audience Insights help teams understand the target demographic and tailor messaging to their needs and motivations.

Collaboration is built into Draft Alpha's architecture: team members work within shared approval flows, user roles control who can publish or edit, and all content moves through a review process that enforces brand standards before anything is published.

A Figma integration extends the brand voice layer directly into design workflows, keeping written components of UI and product content consistent with marketing and editorial output.