Bobby
A minimalist iOS subscription tracking app that shows all recurring expenses in one place with payment reminders, multiple currencies, and custom billing cycles, available as a one-time purchase rather than a subscription.
Expert Video Review by SEOGANT · March 2026
Distribution Score: 84/100 What is this? ⓘ
What is Bobby?
Bobby is a subscription tracking app for iOS developed by Yummygum, a design studio based in Amsterdam. The app does one thing well: it shows you what recurring subscriptions you pay, how much each costs, and when the next payment is due.
Users add their subscriptions manually, set billing cycles, and Bobby calculates the total monthly and annual spend across all entries. Payment reminders notify users before charges hit so that unused subscriptions can be cancelled before the renewal date.
The app targets iOS users who want a simple, visually polished way to understand their total subscription spend without installing a full budgeting or banking integration tool.
Consumer subscription spending has grown significantly as more services switch to recurring billing models, and many users lose track of what they have signed up for across streaming, software, fitness, news, and other categories.
Bobby addresses the awareness problem without requiring bank account connections or financial data permissions.
Compared to Rocket Money and Truebill, which connect to bank accounts and automatically detect and categorize subscriptions, Bobby is intentionally more limited and private.
Rocket Money and Truebill pull transaction data from linked bank accounts and can automatically identify and cancel subscriptions on the user's behalf. Bobby requires manual entry and takes no automated actions.
For users uncomfortable linking financial accounts to a third-party app, Bobby's manual approach is a feature rather than a limitation.
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SEOGANT Expert Verdict
Bobby is a market manipulation tracker primarily designed for traders. Its core functionality is to analyze opening market momentum and price action. Based on these analyses, it delivers a proprietary Trend Score. This score allows traders to perceive directional bias as well as potentially manipulative fluctuations in the market. Bobby characterizes itself as a Social Media Analytics AI Platform. This means it employs artificial intelligence technology to extract insights from social media data which could be invaluable in making trading decisions. By keeping track of social sentiment, it helps traders to understand market trends in real-time and provides unique perspectives into market behavior.Another key feature of Bobby is the ability to create automated trading strategies. Users can translate their trading ideas into automated strategies using plain language, eliminating the requirements of any programming knowledge. Additionally, Bobby is equipped with pattern recognition abilities enhancing its decision-making process and forecasting potential market movements. However, to access the full potential of Bobby's features, it is recommended that JavaScript is enabled. In summary, Bobby is positioned as an advanced AI-driven market manipulation tracking tool, offering features like social sentiment tracking, automated trading strategy creation, and pattern recognition for efficient and intelligent trading. Alternatives: MiDash AI, Pineify
Distribution Score 84/100 based on SEO presence, traffic quality, affiliate program, community size, and churn resistance.
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