Use Google's free AI tool to transform basic product photos into professional, campaign-ready images no studio, no photographer, no budget needed.
0. How to use this guide
- Set up your Pomelli account and Business DNA (Section 1).
- Upload any product photo even a messy phone snap.
- Pick one of the 3 creation methods (Templates, Edit Existing, or Create New).
- Download your studio-quality images and use them across your marketing.
- Repeat for every product in your catalog.
1. What is Pomelli?
Pomelli is a free AI-powered marketing platform from Google Labs designed to help small and medium-sized businesses create on-brand content without a creative team.
It uses your Business DNA your brand colors, tone, style, and product context to generate marketing materials that actually look and feel like your brand.
What you can do with Pomelli:
- Generate professional product photos with Photoshoot
- Create full marketing campaigns (social posts, ads, banners)
- Edit and restyle existing images with AI
- Maintain brand consistency across every asset
🔗 Get started: labs.google.com/pomelli/about
Availability: Currently free in the US, Canada, Australia, and New Zealand.
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2. What is Photoshoot?
Photoshoot is Pomelli's newest feature. It takes any ordinary product photo and transforms it into a professional-grade studio or lifestyle shot using Google's Nano Banana image generation model.
Why it matters:
- High-quality product images directly increase conversions customers trust what looks professional.
- Traditional product photography costs $500–$5,000+ per shoot.
- Photoshoot does it for free, in minutes, from your phone.
Key strengths:
- Adjusts lighting direction, intensity, shadows, and texture automatically
- Offers curated background options (marble countertops, lifestyle settings, clean gradients)
- Templates and presets tailored for ads, social media, and marketplace listings
- Aligns output with your brand's existing visual style via Business DNA
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3. Setting Up Your Business DNA
Before creating Photoshoot images, set up your Business DNA so every output matches your brand.
Step 1: Go to labs.google.com/pomelli/about and sign in with your Google account.
Step 2: Click "Get Started" and enter your business details:
- Business name
- Website URL (Pomelli will pull your visual tone, colors, and style automatically)
- Brand description and target audience
Step 3: Upload any existing brand assets logos, product photos, previous marketing images.
Step 4: Review your Business DNA profile. This is what Pomelli references every time it generates content for you.
💡 Pro tip: The more context you give your Business DNA, the more on-brand your Photoshoot outputs will be. Add your website URL Pomelli analyzes your site's aesthetic and matches it.
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4. The 3 Ways to Create Photoshoot Images
Method 1: Templates (Fastest)
- Click "Create a Product Photoshoot"
- Upload an image of your product (any quality works)
- Select up to 4 shots from auto-recommended photo templates
- Templates control composition, framing, and style for you
- Generate and download
Best for: Quick product catalog shots, consistent batch imagery, marketplace listings.
Method 2: Edit Existing (Refine what you have)
- Upload an existing product image
- Use natural language prompts to make changes:
- Generate the updated image
Best for: Refreshing old product photos, seasonal updates, A/B testing different backgrounds.
Method 3: Create New (Full creative control)
- Open the flexible editor
- Describe your vision in a prompt or upload a reference image
- Create fully custom assets that match your aesthetic
- Use style references: "Restyle this image to look like [insert reference image] style"
Best for: Hero images, ad creatives, social media content, unique brand visuals.
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5. Bonus Features You Should Know
Improved Image Generation
- More accurate prompt-following
- Full editing capabilities (change backgrounds, adjust lighting, restyle)
- Style reference images upload a reference and tell Pomelli to match that look
Smarter Campaigns
- Upload images directly into campaign prompts to ground your creatives
- Enter your product URL and Pomelli will pull images, title, and description from your site to auto-generate campaigns
- Example prompt: "Create a promo for my new necklaces [insert product URL]"
Business DNA Integration
- Every Photoshoot image you create can be saved to your Business DNA for reuse
- Future campaigns automatically reference your saved product shots
- Build a full product image library over time without ever hiring a photographer
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